To empower young Africans to drive growth in the technology sector across Africa, TechSheroes Rise Africa recently held a virtual conference which was attended by over 100 aspiring tech sales professionals across Africa, including Nigeria, the United Kingdom, Ghana, Rwanda, Kenya, Germany and America.

According to the convener and founder, African Women in Tech Sales, Jennifer Salau, the conference was aimed at equipping attendees with the knowledge and skills needed to thrive in the technology sector and drive economic growth across the continent.

Salau, who is also the Director of Technology Sales and Partnerships at Retention Concierge, said the conference highlighted the immense potential of technology sales as a vehicle for personal and national economic development in Africa.

We are creating a vibrant ecosystem of young Africans who will actively shape the continents digital transformation journey through tech sales careers. Ten of the conference participants decided to kickstart journeys towards building their businesses in technology sales immediately. They have been on-boarded into an accelerator programme that offers coaching, access to tech product partnerships and more. The conference provided valuable insights into the tech sales landscape, highlighting the necessary skills to succeed in the growing field, she said.

Speakers at the conference included World Economic Forum Award Winner, Scindia Balasingh; Head of Sales and Account Management Interswitch Purepay, Tomisin Olapo and Sales Manager, AD Finance Rwanda, Ishimwe Fidele.

The speakers emphasised the importance of personal branding, effective communication, understanding business laws and contracts and market research for success. The next conference tagged Tech Sales Africa will take place on November 28, 2024.