Firm commits to local content development, job creation

The Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, Ojaja II, said the recently-launched Tingo Cola and Tingo Electric energy drink would not only deepen local content principles and compete locally with other exportable brands but would also provide employment to hundreds of youths in the country.

Speaking at the launch in Lagos, he described it as a dream come true, adding that the products would bring pride to the country and continent at large.

At the launch event, he hailed Tingo BV Plc, on reaching what he described as a significant milestone for a Nigerian business.

“About 80-85 per cent of the ingredients used are locally sourced or manufactured in Nigeria. I’m very proud to say that this product is an exportable product that will meet any international standard all over the world,” he said.

Understanding the collaboration that made these products possible, the Founder, Tingo Foods, Dozi Mmobuosi, said the products represent not only a triumph of innovation but also a celebration of Nigerian ingenuity, adding that they are proud to showcase these exceptional beverages to the world.

Mmobuosi highlighted that the products would be distributed through Ojaja Malls, which is presently in two major cities and expanding to Lagos, Abuja and Port Harcourt, as well as online platforms.

The Ooni, who also doubles as the Chairman of Tingo BV Plc, declared his staunch support and named himself the brand’s number one ambassador and promised to guide it towards success. He added that the Tingo range of beverages will subsequently include more flavours, including Tingo Electra energy drink, Twist, Booze, Ojaja Bitters and Ojaja Herbal drinks among others.